These include such users as those who know that they want an item, but do not know much about the detail of that item.
However, these are weaker than those positive notions that central route processing forms. Specifically, the ELM has determined that when facing a message, people react by using either of two channels but sometimes a combination of both, tooreflecting the level of effort they need.
For example, Suzanne would be more likely to process the information in the product description through the central route, but utilize the star-rating filter as a peripheral route shortcut to viewing TVs highly rated by likeminded shoppers.
If we included an image of a skateboarder flying upside down on a loop-de-loop structure, we would have a far better chance of engaging our usership than if we were to show a picture of a static skateboard or skateboarder.
Does your design incorporate elements of persuasion that will help potential users become users? Amazon search results can be sorted and filtered by numerous variables.
Your audience will pay less attention to the message itself while being influenced by secondary factors, such as source credibility, visual appeal, presentation, and enticements like food, sex, and humor. This is where our strong visual hierarchy starts helping the user on his journey.
This explains why Facebook asks why a user blocked an ad; not everyone finds a free trial of Viagra compelling, but eventually Facebook intends to crack the code on what each user finds relevant.