Positioning is the last one and it is the most important. InIndia was not doing so great as a country. According to Lang, some of the alternatives to promote sales were focusing on marketing the premium products and persuading customers to switch to high range oral care products.
This would help the consumers know what it is that they want and know that there is something that they can also afford.
This type of marketing would be used more heavily. LangCs proKected unit growth rate of 3?
First of all, only a small subset of wealthy consumers could afford battery-operated toothbrushes. Population control campaigns had succeeded in slowing growth rates to 1"? These advertisements would be placed and targeted in the rural regions where they were using the twig methods of dental car This type of advertising would be low income, using the 12mm budget for advertising.
Second, higher-income shoppers frequented supermarkets and Cottle India established good relationships with those.
Patel was more concerned with focusing on persuading consumers to brush for the first time and subsequently increasing incidence of brushing.